Impact of Private Labels and Information Campaigns on Organic and Fair Trade Food Demand

Abstract We use two Almost Ideal Demand Systems models on scanner data to analyze the demand for food products (milk and coffee). Each system is composed of four varying in presence an ecolabel (with or without) brand (national vs. private label). First, we aim compare PL NB ecolabeled products. While PLs are brands owned controlled by retailers specific each retailer, NBs manufacturers can be offered several retailers. Second, assess impact information campaigns designed raise awareness knowledge ecolabels. find that more elastic goods as literature but this result only coffee) not goods. also substitutability between conventional within only) complementarity Finally, increase predicted expenditure shares organic milk 33% fair trade coffee 50%. But these effects non-lasting.